Creative Brand Strategy - Final Compilation & Reflection

24.09.2024 - 10.12.2024 (Week 1 - Week 13)

Tiffany Tan Xuan / 0362472

Creative Brand Strategy / Bachelor of Design in Creative Media 

Final Compilation & Reflection

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INSTRUCTION 

Task 1: Case Study & Campaign Proposal

Task 2: Ideation & Direction

Final Task: Campaign Branding

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FINAL SUBMISSIONS 

Task 01: Case Study & Campaign Proposal

24.09.2024 - 15.10.2023 (Week 1 - Week 4)

Task 1A:

Task 1A Case Study Final Submission PDF

Task 1B:

Task 1B Campaign Proposal PDF

Task 1B Campaign Proposal PPT. PDF

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Task 2: Ideation & Direction

24.09.2024 - 29.10.2023 (Week 1 - Week 6)

 

Final Task 2: Ideation & Direction ppt PDF

 

Final Task 2: Ideation & Direction PDF

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Final Task: Campaign Branding

29.17.2024 - 10.12.2024 (Week 6 - Week 13)

Ppt Link: 

https://docs.google.com/presentation/d/1EdJNP1k7dLDB2U9tA_tJttuWiE8aneqglxWLqcTxvmY/edit?usp=sharing

PDF Task 3: Campaign Branding ppt

Logo Style

OFFLINE TOUCHPOINTS

PACKAGING

Artwork

Mockups

MERCHANDISE - Bottle

Artwork

Mockups

MERCHANDISE - Mug

Artwork

Mockups

MERCHANDISE - Tote Bag

Artwork

Mockups

IN-STORE VOUCHER

Artwork

Mockups

POP UP STORE

Artwork

Mockups

POP UP STORE WITH VENDING MACHINE

Artwork

Mockups 

PDF Digital Artwork

 

PDF Digital Artwork with Mockups

 

ONLINE TOUCHPOINTS

SOCIAL MEDIA

Artwork

Post 1

Post 2

Post 3

Post 4

Post 5

Post 5.1

Post 5.2

Post 5.3

Post 5.4

Post 5.5

Post 6

Post 7

Post 8

Post 9

Mockups

PDF Final Social Media

 

PDF Final Social Media with mockups

 

WEBSITE

Artwork

Home Page

Product Page

About Us Page

Mockups

PDF Website

 

PDF Website with mockups

DIGITAL ADVERTISING POSTER GIF

PROMOTIONAL VIDEO

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REFLECTIONS 

Looking back, I’m proud of how the Oreo Mix It Up campaign evolved from concept to execution. Each task challenged me to think strategically, refine my creative process, and pay attention to every detail. It wasn’t always easy—there were moments of frustration and self-doubt—but those challenges pushed me to grow and improve.

I want to thank Ms. Lilian for her guidance throughout this project. Her constructive feedback helped me see the bigger picture and refine the smaller details, ensuring the campaign was as strong and cohesive as possible. This project has not only strengthened my skills in design and branding but also prepared me for future opportunities to create meaningful and engaging campaigns.