Task 2: Innovative Packaging
9/10/2024 - 30/10/2024 (Week 3 - Week 6)
Tiffany Tan Xuan (0362472)
Packaging and Merchandising Design
Task 2: Innovative Packaging
INSTRUCTION
TASK 2:
Our task is to collaborate with School of Culinary student to design a
packaging for Coffee cup and merchandise of the selected item. We are also
required to create a brand and able to communicate it in the packaging and
merchandise design. We were ask to form a group in 2. So, me and Angeline are forming a
group together.
When Ms. Vitiyaa introduced us to Project 2, our task was to design a
coffee cup for Student Orientation Day. This was more than just making a cup look nice; it was about designing a pattern
that would represent Taylor’s University values and include students from
all different courses. Working with the Culinary Course also made it
special, as they encouraged us to focus on using sustainable
designs.
The first step was to conduct thorough research. I explored various brands
that had made significant impacts with their innovative packaging designs.
However, I wanted our coffee cup to stand out and reflect the unique spirit
of our student orientation day.
I spent hours browsing through design blogs, Pinterest boards, and packaging design websites. I also visited local coffee shops to observe their cup designs, paying close attention to the materials they used, the ergonomics of the cup, and the visual appeal.
Ideation / sketches PDF
For the first round of sketches, I focused on creating simple, illustrative icons for each course. I wanted these icons to be recognizable but minimalistic, so they wouldn’t overwhelm the viewer.
My initial designs had icons evenly spaced in centre around the cup, with Taylor’s signature logo. However, after stepping back, I realized that the pattern looked a bit rigid—it lacked the lively, welcoming feeling I wanted for an orientation piece.
After showing Ms. Vitiyaa the patterns, she advised us
- to create characters that doesn't offend any culture or religion
- A few characters to go with one or two fun fact about Taylor's University
- A few variations of colour for the cup
- Character shud consists of culinary institute and the design school element ( eg. chef character)
With that in mind, I moved to a more scattered arrangement for my second
iteration, giving each icon more space and creating a sense of
playfulness.
With this new approach, each section of the cup showed different “scenes”
with the course icons. This way, the design felt more dynamic and lively,
which better captured the spirit of orientation day. This approach felt closer to what I wanted: it communicated both the
diversity and unity of Taylor’s courses in a way that was easy to engage
with.
As I continued working, I learned that designing patterns means finding a
balance. It’s easy to add too many details and make the design look
cluttered. To keep things clear, Angeline made each icon simpler and
detailing the "scene" of the course character. Ms. Vitiyaa observed noticed that the font we'd chosen for "Taylor's
University" made the design look a bit clunky and not suitable for the design,
and she suggested that a different font might make the illustration feel
lighter. Her advice led me to explore fonts with a modern, minimal look that
complemented the icons.
With a lighter font and refined icon arrangement, I shifted from a strict
pattern to a more dynamic layout. This felt more engaging, as the pattern
invited viewers to look around the cup, discovering different course symbols
and embracing Taylor’s academic diversity.
By this week, we are not sure which of the colour scheme we gonna use. So
we asked for Ms. Vitiyaa's opinion, she likes our design and she suggested
the red and black colour one cuz it symbolise Taylors colour
scheme and reinforcing the university’s brand at the same time without being too
overwhelming. Angeline and I decided to use the red one ask our final
outcome.
Final Artwork:
Front:
Task 2 Final Mockup JPEG
Task 2 Final Mockup JPEG
Task 2 Final Mockup JPEG
Task 2 Final Mockup JPEG
Task 2 Final Mockup JPEG
Task 2 Final Mockup JPEG
Task 2 Final Mockup JPEG
Task 2 Final Mockup JPEG
Task 2 Final Mockup JPEG
Task 2 Final Mockup JPEG
Back:
Task 2 Final Mockup JPEG
Task 2 Final Mockup JPEG
Task 2 Final Mockup PDF
FEEDBACKS
Week 3: Absent
Week 4: Absent
Week 5:
General: In this week, Ms gave us lectures of the packaging. Which keep the packaging simple and some packaging must remain the original features or shape. Not everything must be creative and not everything need to have a box packaging.
Specific: For the coffee cup, the design overall is good, Ms prefer the black and red one cuz it shows that the taylors colour scheme. Ms idea was change all design into black and red, and for the preffered font is poppins. Task 2 need to submit before next week class started.REFLECTIONS
Designing this pattern taught me a lot about the value of keeping things simple and focused in design. I realized that each icon doesn’t need to say everything about a course—it just needs to be easy to recognize. This process also showed me the importance of making changes step by step; each small improvement helped the pattern become more balanced and meaningful.
As I look at the final version, I feel proud of the work that has gone into each element of the pattern. It’s not just a design; it’s a reflection of Taylor’s diverse academic community, welcoming every new student with a warm, visually engaging piece. I hope I can see it in action on orientation day and hope it makes an impact on students as they begin their journey at Taylor’s University.
FURTHER READING
"Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students" this book is by Ellen Lupton that provides an introduction to typography and explores the principles and techniques of effective typography in various contexts.
The book starts with an introduction to the fundamentals of typography, including letterforms, type anatomy, and terminology. It establishes a solid foundation for understanding typography. Lupton explores different type classifications, such as serif, sans-serif, script, and decorative typefaces. She discusses the characteristics of each type category and offers guidance on selecting appropriate typefaces for different design purposes.
It also delves into the concept of typographic hierarchy, guiding readers on how to create visual order and establish a clear information hierarchy using typography. It covers principles such as contrast, scale, alignment, and spacing. Lupton explains the use of grids in typography and provides practical insights into grid-based layout design. She discusses grid structures, modular design, and how grids can be used to organize and structure typographic elements effectively.
More than that,the book covers various typographic details and techniques, including kerning, tracking, leading, ligatures, special characters, and typographic symbols. It offers tips and best practices for achieving typographic precision and legibility. Lupton explores typography in various contexts, including print, digital media, and environmental design. She discusses typographic considerations specific to different media and platforms, such as web typography and responsive design.
Lastly, this book is widely recommended for designers, writers, editors, and students seeking a comprehensive understanding of typography and its applications. It provides valuable insights and tools for effective typographic design.
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