BRAND CORPORATE IDENTITY / TASK 3

July 06, 2024

BRAND CORPORATE IDENTITY / TASK 3

29.05.2024 - 26.06.2024 (Week 6 - Week 10)

Tiffany Tan Xuan / 0362472

Brand Corporate Identity / Bachelor of Design (Hon) in Creative Design

Task 3 : Breaking Brand

INSTRUCTIOINS

LECTURES

Task 3: Brand Identity

1. Brand Positioning

In Week 06, I think of my brand's position and looked through a lot of Pinterest references to get ideas for applications for my brand.

At first, I noted down the brand position and the ideas of applications in google form.

After that I proceed to Google slides creating my actual submission after compiling the majority of the data for my brand.

Submission:

2. Logo Applications

At first I was using this logo as my brand logo and try to apply it on my applications. Then I found out there is too many limitations I can do with this logo.

After receiving feedback from Ms. Lilian, she also have the same thoughts with she. She thinks that this logo can't really brings out the brand's meaning and audience can't really relate to what's the brand intention with this logo. So I decided to change my brand's logo the feedbacks given by Ms Lilian.

I decided to use this logo as my new brand's logo. After the decision made, I started working on my applications.

Progression:

These are the feedbacks that I got from Ms Lilian:

Letterhead front page: The brand's logo is the illustration puppy and below stated the brand's name. But the letterhead front page doesn't show the logo and just the brand's name, somehow the typefaces is also different with the logo typeface. So maybe the front-page include the logo or the brand's name but typefaces must be same as the logo typeface.

Letterhead content page: May contains some brand's information, can get to know more about the brand.

Envelope: Front page format is designed wrongly, the envelope format must be followed by the traditional one. The design of the back side envelope is too complicated. The logo sticker made the whole design looks too much, may take off the sticker of the back.

Colleteral: The font size may make the collateral feels too hard and narrow, might decrease the font size or take away the brand's name just the logo.

After improvements made:

Letterhead front page: Ive change it with the brand's logo.

Letterhead content page: I added some information of the brand and the brand streamline below of it.

Envelope: I have followed the traditional envelop format to designed the front page, and the back side I removed the sticker of the logo. after these improvements made I feel that the envelope back side looks much more clean and tidy compared to the first attempt design.

Collateral: I remove the brand's name from the collateral. The back of the takeaway box I replace with the patterns of the logo.

Final submission:

Artworks:

Invoice:

Blank page Letterheads:

Content page Letterheads:

Front page Letterheads:

Front Envelope:

Back Envelope:

Back Business Card:

Front Business Card: