BRAND CORPORATE IDENTITY / TASK 1

Week 1 -3 (24/4/2024-8/5/2024)

Tiffany Tan Xuan / 0362472

Brand Corporate Identity / Bachelor of  Design (Hon) in Creative Design 

Task 1 : Breaking Brand

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INSTRUCTIOINS

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Task 1 : Breaking Brand

Project 1 (Group effort, individual submission) Select an existing brand, preferably a large brand that has a regional or international presence for the purpose of analysis. Breaking brand essentially requires the student to deconstruct a brand. To help you in this task an outline or framework will be provided and it is as follows:

A) BRAND PROFILE

1. Description
1.1 Summary Description 1.2 Target Market/Audience 1.3 The Offer
1.4 Specific Benefits

2. Brand Value
2.1 Retailer's Perspective 2.2 Customer's Perspective

3. Brand Positioning
3.1 Why This Brand & Not Competition
3.2 How it positions itself towards the target market 3.3 Who are the Competition

4. Unique Selling Proposition (USP)

B) EXPANDED BRAND PROFILE

1. Description
1.1 Founder
1.2 Location
1.3 Logo/Logo evolution 1.4 etc

2. Benefits

3. Target Market/Audience
3.1 Geographic Segmentation 3.2 Demographic Segmentation 3.3 Psychographic Segmentation 3.4 Behavioural Segmentation

https://learn.g2.com/market- segmentation

4. Competitive Differentiation
5. Pricing
6. Distribution
7. Brand's Positioning Statement 8. Brand's Voice

9. Brand's Communication Strategy

Jun Teng and I chose Pandora as our brand for Task 1, where we were asked with forming a group of two. Our objective is to delve into branding knowledge by analyzing a renowned worldwide brand. After careful deliberation, we both agreed on Pandora as our focal point.

To begin, we will research Pandora's history, values, target demographics, and brand identity. We'll explore how Pandora positions itself in the market, its distinguishing features, and recent marketing endeavors. Our aim is to understand Pandora's product line, pricing strategies, distribution channels, and overall market presence thoroughly. 

In the ppt part, we are doing it individually so I started highlighting essential points and substantiating my analysis with relevant data and examples. Visual aids such as brand logos, advertisements, or product images will complement the ppt slides.