Design Principle Task 3

Tiffany Tan Xuan /0362472

Bachelor of Design in Creative Media 

Design Principles

Task 3

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INSTRUCTIONS

Week 6/ Task 3: Design

Task 3 recap/Instructions:

1. Find some visual references (cite the sources) that inspire your own ideas.

2. 3-5 sketches (manual/digital) of your own ideas

3. Final design in A4 size, JPEG

4. A rationale, in about 150-200 words, explaining/defending the decisions made in your design, the meaning/purpose of the design and the design principles that are found in the design.

References:

Sketches:

Progression:

Final Outcome:

Final outcome A4 size, JPEG

Unity: The composition unifies elements into a coherent whole, emphasizing the collective impact. Contrast: The stark contrast between the red cage and hand, and the grey background and person inside creates visual tension. It draws attention to the power dynamics and the struggle for freedom. Alignment: The elements are well-aligned. The hand directly above the cage emphasizes control or dominance. This alignment reinforces the hierarchical relationship.

In the scene depicted, the red and rough male hands symbolises authority and power, looming over the environment to assert dominance. The cage, serving as both a physical and psychological confinement, portrays a sense of resignation as the person inside makes no attempt to escape. Meanwhile, the presence of a lock serves as a stark reminder of the constraints imposed. The background gradient, transitioning from dark to light, accentuates the stark contrast within the scene, further emphasizing the oppressive nature of the confinement. When linked with gender equality, this imagery could represent the systemic power imbalances and constraints that individuals, particularly marginalized genders, may face within society. It highlights the importance of breaking free from such oppressive structures to achieve true equality and liberation.