Major Project 2 (FYP): Yuni
Week 01 - Week 07
Tiffany Tan Xuan / 0362472
Information Design / Bachelor of Design (Hons) in Creative Media
Major Project 2 (FYP)
In Week 1, we explored the initial concept and direction for our Yuni Blind Box project. During the consultation, we discussed the idea of creating a character-based blind box series and the importance of packaging design in attracting users.
Based on the feedback, we understood that the character needs a stronger identity and more uniqueness. For my part, I mainly worked on sketching logo ideas and participated in group discussions to develop the concept further.
We continued developing the concept and visual direction of the Yuni project. As a team, we agreed to use our teammate’s logo design as it better fits our brand theme.
We focused on the idea of emotions as the main concept, exploring how each character can represent different feelings. We also looked into soft colour palettes and cloud-inspired elements to match the emotional theme.
From the feedback, we learned that the concept needs to be clear and consistent. Based on this, we continued refining the idea and discussed how the packaging can support the overall concept.
In Week 3, we started developing the initial designs for the character, logo, and packaging.
I was mainly responsible for refining the logo. I redesigned it by improving the edges into a more cloud-like, clean, and consistent shape, instead of the previous crowded rounded style. Both my teammates and the lecturer approved the new version.
At the same time, we explored a basic blind box packaging structure and worked on the overall layout and appearance. However, the design still felt quite simple, which showed that we needed to further improve both the logo clarity and packaging experience.
In this week, I was assigned to handle the offline deliverables, including the letterhead, business card, invoice, envelope, thank you card or voucher, postcard, poster, and stickers.
My main focus was to ensure that all these materials are visually consistent with the packaging design, so that the entire brand feels unified and not disconnected. I paid attention to elements such as colour palette, typography, shapes, and overall layout, making sure they align with the Yuni brand identity.
To support this process, I started researching references from existing brands and design works, especially those with a soft and emotional visual style. Based on these references, I explored different design directions and began developing ideas that could be applied across all offline materials, while still maintaining a clean and cohesive look.
In Week 5, I refined several details based on the lecturer’s feedback, especially on improving the logo as it was not eye-catching enough and could easily get overlooked.
We realised that the original flat blue logo lacked visual impact, so we enhanced it by adding shadows and depth to make it more prominent. The flat version is now used as a secondary logo, while the improved version became the final logo.
Week 6: Printing Issues & Material Testing
We also focused on testing the packaging output and started approaching printing vendors to produce our design. However, we faced a major challenge due to the large size of our packaging, which required A0 printing. It was difficult to find a vendor that could print double-sided colour on such a large format.
Because of this limitation, we had to print the packaging in separate pieces and manually assemble them. This DIY process required careful cutting, alignment, and pasting to ensure the structure still looked neat. However, despite our effort, the final result was not as clean and polished as we expected, and it also took a lot of time to complete.
At the same time, we tested the material for the packaging and realised that the one we initially chose was too thin. It lacked structural support, making the packaging feel weak and less premium. This made us aware that both printing method and material choice play a crucial role in the final presentation.
We focused on solving the issues identified previously and improving the overall production quality.
We successfully found a printing vendor that was able to produce double-sided A0 size packaging in full colour. Although the cost was higher, we decided to proceed because it provided a much cleaner and more professional result compared to our previous manual assembly. This decision helped elevate the overall quality and presentation of the packaging.
In addition, we upgraded the material to a thicker and more durable option that offers better structural support. This improvement made the packaging feel sturdier and more premium, aligning better with our brand image.
Through these refinements, the packaging was significantly improved in terms of printing quality, material strength, and overall finishing, making it more suitable for presentation and closer to a real product standard.
Reflection
This project has been a valuable learning experience, especially in maintaining a consistent brand across different design elements. I focused on keeping the visual style unified, from packaging to offline materials, ensuring colours, shapes, and overall aesthetics aligned with the Yuni concept.
Throughout the process, I also learned to navigate practical challenges, such as material limitations and production constraints, and adjust the designs accordingly to make them both functional and visually appealing.
Overall, the project helped me improve my problem-solving, design decision-making, and understanding of how to balance creative ideas with real-world production needs.
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