Design Principle Task 2

Tiffany Tan Xuan /0362472

Bachelor of Design in Creative Media 

Design Principles

Task 2

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INSTRUCTIONS

Topic 6: Visual Analysis

VISUAL ANALYSIS is a methodology for comprehending design, emphasizing the examination of visual elements and principles. Strictly defined, it involves describing and explaining visual structure solely for its intrinsic value. Integral to visual literacy, this skill aids individuals in discerning and critically interpreting images across various contexts, be it in a museum, on social media, in entertainment, advertising, or the news.

HOW VISUAL ANALYSIS OPERATES:

PHASE 1: OBSERVATION

Observation entails closely scrutinizing and identifying the visual elements of a design without prior knowledge. Describing these elements thoughtfully and precisely in one's own words is crucial. This phase involves looking, thinking, and articulating observations effectively.

PHASE 2: ANALYSIS

Analysis prompts reflection on observations, leading to statements about the work based on evidence. Consideration is given to how identified visual elements converge to establish design principles, influencing the overall impact on the viewer. Understanding the interplay of elements and applying acquired knowledge of design principles is key.

PHASE 3: INTERPRETATION

In the final phase, observations, descriptions, and analyses are melded with factual information from trustworthy sources, including details about the design work and, in some cases, the designer, as well as historical context. This phase seeks to uncover the meaning and purpose behind the design, providing a comprehensive understanding of its creation.

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Chosen Artwork

Title of art/design work: Make gender equality a value, not priority.

Artist’s/designer’s name: Katie Mehnert

UNSDG Goal chosen: Gender equality

Year: 2019

Size: 1200X627

Media: Google

Source link: https://images.app.goo.gl/6SL96LZ7d75V18UL6

Visual Analysis :

Phase 1: Observation

In the observation phase depicted in the image, the focus is on the visual elements presented on a chalkboard. The vibrant chalk symbols, each set in a distinct hue of magenta and blue, represent gender equality. The symbols are arranged in equations, suggesting a mathematical approach to understanding gender dynamics. This artwork effectively conveys a message of gender equality by visually representing the idea that both male and female identities are of equal importance.

Phase 2: Analysis

In the analysis phase, the image prompts viewers to contemplate its visual elements and their significance. The gender symbols, depicted in contrasting pink and blue against a dark green chalkboard backdrop, are not only visually striking but also carry symbolic weight, representing traditional binary genders. Their arrangement around equality signs conveys a narrative of balance and equivalence. Several design principles are evident, including contrast, with vivid colours drawing attention to the symbols as focal points, repetition reinforcing the message of gender equality, and emphasis as the central placement of the equality sign draws attention to the core message of gender equality. The viewer's gaze naturally follows the left-to-right reading pattern, with the sequence of symbols depicting a progression towards gender equality. The design's simplicity ensures swift and effective communication of its message, showcasing how visual elements can convey powerful ideas in both design and art.

Phase 3: Interpretation 

In the interpretation phase, the design's meaning and purpose are understood within a broader context. The image uses gender symbols and mathematical signs to show the importance of gender equality. The article explains that values are long-lasting and shape how people act and behave. By connecting the design with the article's ideas and historical context, we see that it's meant to show why gender equality should be deeply ingrained in organizational culture, just like how safety is valued in many industries. This interpretation highlights the need for a cultural change to truly value gender equality and make a real difference.