Advanced Typography Task 2
20/09/2023 - 18/10/2023 (Week 4 - Week 8)
Tiffany Tan Xuan /0362472
Bachelor of Design in Creative Media
Task 2: Key Artwork and Collateral
LECTURES
All lectures are completed in Task 1.
INSTRUCTIONS
Task 2A: Key Artwork
As for this task, Mr. Vinod asked us to design our own names into a
brand logo to bring out our own characteristics.
1. Sketches
Fig 1.0 Sketches 20/9/2023
At the beginning, I used TIFF as my logo, so I drafted all about TIFF.
It turned out that the idea didn’t go very well, and I suddenly ran
out of inspiration. After all, I changed my logo to my last name XUAN.
Fig 1.1 Sketches 20/9/2023
I started it with XUAN, and the result was unexpectedly good.
2. Digitalisation
Fig 1.2 Digitalisation 20/9/2023
Fig 1.3 Digitalisation 20/9/2023
Fig 1.4 Digitalisation 20/9/2023
In order to give them balance, I changed all the letters at the end to uppercase and lowercase, but it didn't seem to be useful.
Fig 1.5 Digitalisation 20/9/2023
This is my logo.
Fig 1.5 Final Digitalisation 20/9/2023
In week 5, the teacher asked us to put our logo design on the clothes, so we had to find a model wearing a plain t-shirt and then we printed our logo on it.
Fig 1.6 References from Google 25/9/2023
I used background remover to remove the background of the model. After all, I place it into Illustration. and started edit it.
Fig 1.7 Editing logo on shirt 25/9/2023
Fig 1.8 Editing logo on shirt 25/9/2023
Fig 1.9 Editing logo on shirt 25/9/2023
In fact, I made two models put on the clothes and have the logo designed on them. I liked both of them, but in the end I chose the first one.
Fig 1.10 Attempt 1 25/9/2023
Fig 1.11 Attempt 2 25/9/2023
Final artwork:
Fig 1.12 Final artwork JPEG 27/9/2023
Fig 1.13 Final artwork PDF 27/9/2023
Task 2B: Collateral
For Task 2B, we were told to animate the main artwork, setting up an Instagram account, and designing collateral branding that centres around the key artwork. vThe final work must be the outcome of extensive research and effectively communicate the main point and vibe formed by the main artwork, both aesthetically and textually.
Fig 2.0 Colour Hunt References 27/9/2023
Fig 2.1 Colour Hunt References 27/9/2023
Fig 2.2 27/9/2023
Fig 2.3 27/9/2023
Fig 2.5 collateral and insta page progression 11/10/2023
I was thinking using the lines as my logo signature to design it as the layout in instagram page. I used quite some time to think what product can I use for my logo and I ended up making a clothing brand.
Fig 2.6 Final collateral artwork (JPEG) 11/10/2023
Fig 2.7 Final collateral artwork (JPEG) 11/10/2023
Fig 2.8 Final collateral artwork (JPEG) 11/10/2023
Fig 2.9 Final collateral artwork (JPEG) 11/10/2023
Fig 2.10 Final collateral artwork (JPEG) 11/10/2023
Fig 2.11 Final collateral artwork (JPEG) 11/10/2023
Fig 2.12 Final collateral artwork (JPEG) 11/10/2023
Fig 2.13 Final collateral artwork (JPEG) 11/10/2023
Fig 2.14 Final collateral artwork (JPEG) 11/10/2023
Instagram page:
Instagram link: https://www.instagram.com/xuan._.typ/
Fig 3.1 Instagram screenshot from phone 18/10/2023
FEEDBACK
Week 4
Absent
Week 5
General feedback: The wordmark on the top right must be clearly seen.
Week 6
General Feedbacck: The wordmark proportion cannot be changed and the collateral colour must be same as the colour pallete that we used for the wordmark design. Create an instagram account and upload it with the graphic design we made and the product we have chosen.
Specific Feedback: Can use the line as my signature. Add a slogan into it.
Week 7
Medical leave
Week 8 Independent Learning Week
Week 8 Independent Learning Week
REFLECTIONS
Experience:
For this task we need to create a unique word mark using our own name. It's not easy at all, every stroke plays an important role of it.
Observations:
I observed that we need to put more time in our work. The ideas came differently to it every time.
Findings:
Through this assignment, I learned how important it is to plan ahead and attend classes on regularly in order to prevent missing out on important details.
FURTHER READING
"Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students" this book is by Ellen Lupton that provides an introduction to typography and explores the principles and techniques of effective typography in various contexts.
The book starts with an introduction to the fundamentals of typography, including letterforms, type anatomy, and terminology. It establishes a solid foundation for understanding typography. Lupton explores different type classifications, such as serif, sans-serif, script, and decorative typefaces. She discusses the characteristics of each type category and offers guidance on selecting appropriate typefaces for different design purposes.
It also delves into the concept of typographic hierarchy, guiding readers on how to create visual order and establish a clear information hierarchy using typography. It covers principles such as contrast, scale, alignment, and spacing. Lupton explains the use of grids in typography and provides practical insights into grid-based layout design. She discusses grid structures, modular design, and how grids can be used to organize and structure typographic elements effectively.
More than that,the book covers various typographic details and techniques, including kerning, tracking, leading, ligatures, special characters, and typographic symbols. It offers tips and best practices for achieving typographic precision and legibility. Lupton explores typography in various contexts, including print, digital media, and environmental design. She discusses typographic considerations specific to different media and platforms, such as web typography and responsive design.
Lastly, this book is widely recommended for designers, writers, editors, and students seeking a comprehensive understanding of typography and its applications. It provides valuable insights and tools for effective typographic design.
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