Typography Task 2

12/5/23-26/5/23 Week 6- Week 8

Tiffany Tan Xuan /0362472

Bachelor of Design in Creative Media 

Task 2

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LECTURES

Week 5: Task 2 Progress Demo

Mr. Vinod has put tutorials and details in the lecture playlist to better help us with completing Task 2. 

Refer to Task 1.

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INSTRUCTIONS  

Task 2: Typographic Exploration & Communication

For Task 2, we have to create a 2-page editorial spread (200 x 200) using the texts that provided. No images and only black and white colour, less graphical elements, example line, shade, etc. can be allowed. We need to choose the paragraphs above that we need to create it as our own layout as:

1.The role of Bauhaus thought on modern culture

2.A code to build on and live by

3. Unite to visualise a better world 

1. Sketches

Fig1.1 Sketches 1

Fig1.2 Sketches 2

Fig1.3 Sketches 3

2.Layout Progress

Fig2.1 Layout 1

My first layout artwork rejected by Mr. Vinod due to too many graphic elements. Sir advices me to remove some shapes and unnecessary lines by keeping the basic shapes such as circle, triangle and square or rectangle. So the layout will looks more tidy and neat, as the fig2.2 shown below I removed some elements that unhelpful to the layout. 

Fig2.2 Layout 2

3. Final Layout

Fig3.1 Final Layout of bauhaus

FINAL WORK

Head:

Font/s: Futura Std Extra Bold Condensed/ Futura Std Bold

Type Size/s: 100pt /18pt

Font/s: Univers LT Std 75 Black Oblique

Type Size/s: 12pt

Body:

Font/s: Univers LT Std 55 Roman

Type Size/s:  11 pt

Leading:  12 pt

Paragraph spacing: 11 pt

Characters per-line: 30

Alignment: align left

Fig3.2 Final Layout (JPEG)

Fig3.3 Final Layout (PDF)

Fig3.4 Final Layout with lines (PDF)

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FEEDBACK 

Week 6

General feedback: Justify at least 5 mm, graphic elements not too much. The hyphenate cannot be too much, if continuously two sentence also have hyphenate then need to turn off the either one sentence into none hyphenate sentence.

Week 7

General feedback: The words written by the flat edge pen need to use it as the same way, cannot turn or rotate the angle of the pen.

Specific feedback: Too many graphic elements in the layout, need to remove the unnecessary elements and just keep the basics and needed shapes.

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REFLECTIONS

Experience: 

We did a similar layout before task 2, but this task 2 was significantly more difficult because we had to design our own headings and no pictures are allowed. Also, I think we had to get into the habit of sketching so we knew what concept we were going for.

Observations:

I made the same mistake as before in task 2, which was too many graphic elements. The design did not match the text and did not bring out the meaning of the text, only the most basic and understandable creative ideas need to be kept. No need for superfluous stuff.

Findings:

I think the mistakes I made were repetitive, so I had to do some extra practice to consolidate my layout and thank Mr Vinod for pointing them out and correcting me, so I could better understand my mistakes and correct them in time.

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FURTHER READING

"Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students" this book is by Ellen Lupton that provides an introduction to typography and explores the principles and techniques of effective typography in various contexts.

The book starts with an introduction to the fundamentals of typography, including letterforms, type anatomy, and terminology. It establishes a solid foundation for understanding typography. Lupton explores different type classifications, such as serif, sans-serif, script, and decorative typefaces. She discusses the characteristics of each type category and offers guidance on selecting appropriate typefaces for different design purposes.

It also delves into the concept of typographic hierarchy, guiding readers on how to create visual order and establish a clear information hierarchy using typography. It covers principles such as contrast, scale, alignment, and spacing. Lupton explains the use of grids in typography and provides practical insights into grid-based layout design. She discusses grid structures, modular design, and how grids can be used to organize and structure typographic elements effectively.

More than that,the book covers various typographic details and techniques, including kerning, tracking, leading, ligatures, special characters, and typographic symbols. It offers tips and best practices for achieving typographic precision and legibility. Lupton explores typography in various contexts, including print, digital media, and environmental design. She discusses typographic considerations specific to different media and platforms, such as web typography and responsive design.

Lastly, this book is widely recommended for designers, writers, editors, and students seeking a comprehensive understanding of typography and its applications. It provides valuable insights and tools for effective typographic design.